Pfft… Copywriting. What Does A Copywriter Do That I Can’t Do Myself?

What does a copywriter do?A small business owner strapped for cash is like Qantas chief executive Alan Joyce at a press conference. They’ll try to cut costs wherever possible.

They are reluctant to spend additional money on services, of which content marketing — including a strong social media presence, a blog for the SERPs, and persuasive copywriting — is viewed as inessential.

This mindset stems from a lack of understanding, where many owners and solopreneurs believe they can save a buck by doing most everything themselves– especially writing. After all, surely any non-dyslexic person with spell-check can whip up a few product descriptions, craft a facebook ad campaign, or write a powerful sales page? Right..?

And it’s this mindset which keeps business owners from investing in dedicated content marketing. But with number of US companies that invested in formal content marketing strategies jumping from 28% in 2012 to 49% in 2013

can you really afford not to invest in your content in 2014?

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