Give me six hours to chop down a tree and I will spend the first four sharpening the axe. — Abraham Lincoln
In 2011, fitness enthusiast Derek Flanzraich quit his job.
He hoped to use his media business experience to create the defining brand and business for healthy living.
In just one year, his brand became arguably the fastest growing site in the health and fitness space. Shortly after the website’s first birthday, Greatist was hitting one million unique visitors per month.
The content was original, well-researched, and above all, consistent. It was on the back of his team of freelance health writers that Derek’s site became an industry leader.
Today, nine of every ten organisations are undergoing a Digital Transformation– investing in technology and business models that effectively engage customers at every touch point. Otherwise known as content marketing.
Like Derek, if you do it right, your business growth can be off the charts.
But there are layers upon layers of shit to sift through when looking to outsource tasks online. Especially when it comes to hiring freelancers.
Now assuming you’ve realised you need to invest in health writing services, and don’t anticipate wasting your time with hopeless freelance health writers, consider these five questions before you make any decisions.